SAY GOODBYE TO YOUR REGULAR BOX HAIR DYE, WITH OUR HAIR DYE SHAMPOO YOU GET THE SAME RESULTS AS A REGULAR BOX DYE, THIS DYE SHAMPOO CAN BE STORED FOR A LATER ON USE AND WONT GO BAD LIKE A BOX DYE USUALLY WOULD . ALSO THIS SHAMPOO IST A EVRYDAY SHAMPOO SINCE THE RESULTS DO LAST UP TO 2-3 WEEKS!!! ONLY USE WHEN YOU FEEL LIKE YOU NEED A TOUCH UP.